Leading Promotional Company Encourages Environmental Awareness
Released on: March 17, 2008, 7:36 am
Press Release Author: All About Promos
Industry: Marketing
Press Release Summary: New York - Promotional Company supports environmental awareness by offering reduced pricing on non-woven, custom printed reusable bags.
Press Release Body: AllAboutPromos, a leading promotional items company has announced that it will be heavily promoting, and reducing the price of, non-woven reusable grocery bags and other eco-friendly bags in different styles. This campaign was launched in an effort to help encourage a greater awareness of the need to reduce the use of disposable plastic shopping bags.
Gitty Rubin, CEO of AllAboutPromos, explained this move, "On average, a family of 4 uses about 1000 disposable plastic shopping bags per year. It's estimated that each of these bags can take up to 1,000 years to break down. Can you imagine the impact that this is having on the earth? My goal is for retailers to realize their influence on this situation and offer their customers an environmentally friendly alternative while simultaneously publicizing a company or a message."
The bag that is being promoted is made from non-woven polypropylene which is water resistant, non-toxic, non-allergenic and recyclable. It holds about the same amount as 3-4 plastic bags, and includes a flat bottom base for greater stability. They come in a variety of colors, and include the printing of a logo or message on each bag. AllAboutPromos also offers their customers the option of using full color process print technology, enabling companies to display their logo or message on each bag in vivid, full color with crisp detail.
"The great thing about this is that it's a win-win situation. It's great for the environment and it's great for the companies offering the bags. This is a bag that will be proudly carried by shoppers every time they shop. It's a walking advertisement for the company." Rubin continued, "It promotes brand awareness and the more repeat exposure and recognition of the advertiser's name and message people are exposed to, the more likely they are to buy from the company."
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